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Process

Digital marketing process is passing by the following steps

Situation Analysis

Analysis of the situation in which the company finds itself serves as the basis for identifying chances to satisfy unfulfilled customer needs.

Objective

A marketing objective assigns aspirational measurable values to goals so team may better understand how what they do directly impacts business outcomes

Strategy

After identifying the marketing options available, a strategic plan is developed to pursue the identified options.

Tactics

With all the necessary planning in place, it’s time to put your tactics and process in action.

Action

Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media Studios, says a strong workflow jumpstarts the content planning process.

Control

Finally, the marketing plan is executed and the outputs of marketing efforts are monitored to adjust the marketing mix according to the market changes.